Despite what appears to be high demand for green roofs and green roofing products, America is experiencing quite a lack of change. America also lacks quite a bit of awareness and inspiration relative to other nations across the globe to make green roofing the new standard. At best the discrepancy between the national markets is puzzling with so many advantages. However, some cultural and industrial differences can shed some light on the distance. Checkout Roofing Marketing for more info.
A lot of us think of solar panels when we think of green roofing. In reality, a veritable “green roof” is one made up of materials that are respectful to the plants and the earth. For centuries homes in European and African countries used green roofs. Consisting of grass, flowers, or clay, many of these historic homes have been using this roofing system from the outset. Perhaps the best thing about this kind of roofing is its small need for improvement or upgrading. This roof material conserves a high amount of energy and eliminates the need for manufactured materials. Historical roofers had no idea that their limited materials would prove to be such a highly effective roof, providing better insulation during cold months and reflecting heat during the winter months.
A sense of historical significance or preservation has also been missing in the USA. Designed to improve and expand, the U.S. strives to be the “bigger and better” major developer. The pilgrims set out to establish a new colony, armed with that mentality, one that would bring forth advanced materials and way of life. America has worked hard to carve out a role in the industrial revolution and manufacturing industries from the beginning. Better production process came with better instruments, followed by better materials. The trends have all followed the same path from weapons to electronics, to roofing products. But are these truly “better” advanced materials?
Besides the historical differences are cultural differences in societies around the globe. Those who grew up with green roofs have always known their advantages and experienced rarely anything else. Even in countries in Europe and Africa where such roofs are common, many have been exposed to modern buildings with modern materials. Although they do not question the capacity of modern materials to perform their roof-like duties, the underlying sense of environmental responsibility still remains.